Defining Excellence in Brokerage Branding

Frequently asked questions

• What’s included in a Brandbook?

  A brandbook is a comprehensive document that defines all visual and communication standards of your brand.
  It consists of three main sections:
  
  Design Elements — logo, mark construction, clear space, usage rules, allowed and restricted variations, color palette, typography, and iconography.
  
  Brand Applications — business stationery and materials: business cards, letterheads, envelopes (DL & A4), invoices, folders, ID cards, roll-ups, and banners.
  
  Branded Gifts — corporate merchandise: pens, notebooks, paper bags, mugs, bottles, caps, t-shirts, iPhone cases, and more.
  
  Each section includes visual examples and detailed recommendations to ensure consistency across all brand touchpoints — both digital and physical.

• How does a Brandbook help a brokerage business?

  A brandbook builds the foundation of a recognizable and trustworthy brand identity.
  It ensures visual and communication consistency, reinforces credibility among clients and partners, and creates a sense of professionalism and stability.
  
  For brokerage companies, this is essential — consistent branding directly affects reputation and client trust. A brandbook also simplifies teamwork: designers, marketers, and external partners have clear, unified guidelines for using brand elements.
  As a result, every presentation, campaign, or communication piece looks polished, reliable, and aligned with your company’s image.

• I already have a logo — do I still need a Brandbook?

  Yes. A logo is only one part of a brand’s visual identity.
  Without a brandbook, even a great logo can lose impact if used inconsistently across materials or platforms.
  
  A brandbook defines how your logo, typography, colors, and imagery should work together to create a cohesive identity. It ensures your brand always looks professional, recognizable, and consistent — regardless of who creates your materials or where they are used.

• Can you help with business card layouts for printing?

  Yes. We prepare print-ready files and can assist with selecting paper, finishes, and trusted printing partners. All print materials and custom layouts created for physical production are billed separately — developed upon request and tailored to your specific business needs.

• Do you create branded gifts for brokerage companies?

  Yes, we design branded gifts tailored specifically for brokerage and financial businesses. From concept and design to material selection, packaging, and final presentation — every detail is considered.
  
  Branded gifts strengthen relationships with clients and partners, showcase your company’s culture, and create a lasting impression of quality and care. We develop both custom VIP gift sets and full-scale corporate collections.

• In what format will I receive my Brandbook?

  Upon project completion, you will receive a full version of your brandbook in PDF format, conveniently structured for use by your team, designers, and partners. The file includes all brand elements, rules, examples, and visual guidelines necessary for maintaining consistency.
  
  If you would like a printed version, we can prepare a professionally designed layout for print production. Printing is available as an additional paid service, depending on paper type, finishing, and number of copies.

• Can you brand my booth for expos or conferences?

  Yes. We design complete visual concepts for exhibition booths, conferences, and brokerage expos — including banners, roll-ups, digital screens, printed materials, and gift sets.
  
  Our goal is to ensure your company looks professional, modern, and engaging at every event. We maintain brand integrity even in fast-paced environments where every detail matters.

• I need a company brochure. Do you design multi-page layouts?

  Yes. We create multi-page layouts of any complexity — corporate brochures, catalogs, presentations, company profiles, and commercial offers. Each design follows your brandbook to maintain a consistent and professional visual identity.
  
  We deliver files optimized for both print and digital publishing and can assist with copy adaptation and content preparation. The design and printing of multi-page materials are available as separate services, quoted individually.

• Can you update my existing Brandbook instead of creating a new one?

  Yes. If you already have a brandbook, we can conduct a full audit, refresh visual elements, or adapt it to align with your updated brand strategy. This allows you to keep your established identity while giving it a modern, refined look.
  
  We carefully integrate improvements to preserve the essence of your brand — making it more relevant, competitive, and visually strong.

• What information do you need to start the project?

  To get started, all we need is a short brief or an initial call.
  We’ll discuss your business goals, target audience, positioning, and visual preferences.
  
  Our team will then analyze your brand, prepare a tailored proposal, and outline the full process — including clear timelines, stages, and transparent pricing.
  You’ll receive everything needed to move forward confidently, without hidden costs or delays.